Privacy Policy

This Privacy Policy describes how we collect, use, store, and protect personal information submitted by users when browsing and shopping on our platform. The core purpose of this policy is to help every user clearly understand our information processing rules and fully guarantee personal information security and user privacy rights. This policy applies to all visitors, registered users, and paying customers of our website.
We adhere to the principle of user priority and information security. We only collect necessary user information for normal platform operation, order processing, and service support. We will never actively disclose, sell, rent, or transfer users’ personal information to unauthorized third parties without user consent, and we strictly abide by standardized user privacy protection rules throughout all operation links.

1. Information We Collect

We only collect user information that is necessary to complete shopping transactions and provide after-sales services. All collected information is actively submitted by users during website browsing, account registration, order placement, and customer consultation. We do not automatically capture or secretly obtain any user private information.
The main types of personal information we collect include basic user identification information, order related information, and service communication information. Basic information covers names, contact information, and complete delivery addresses required for order delivery. Order information includes product selection records, order settlement records, and shopping preference data generated during user consumption. Communication information includes consultation content, feedback messages, and service records submitted by users through official contact channels.
All collected user information is only used for internal service operation of the platform. We will not collect redundant, irrelevant, or excessive personal information to avoid unnecessary privacy risks for users.

2. How We Use Your Information

All user personal information we collect is used for standardized and legitimate platform service scenarios to ensure smooth user shopping experience and orderly platform operation. The core usage purposes are limited to daily service operation, order processing and logistics delivery, customer service response, and user experience optimization.
We use user delivery information to complete order sorting, packaging, outbound delivery, and accurate logistics distribution, ensuring that purchased products can be accurately delivered to the user’s designated address. We rely on user order data to complete order verification, fund settlement, inventory reconciliation, and after-sales return and refund processing, providing complete order full-cycle management services for users.
User consultation and feedback information will be used to respond to user questions, solve shopping problems, and record user demands and suggestions. We will summarize user shopping preferences and consumption habits through standardized data sorting, continuously optimize product selection, page display, service processes, and overall shopping experience of the platform.
In addition, we use legitimate user information to send necessary service reminders, order status updates, and platform service adjustment notifications. We will not send frequent spam messages, irrelevant marketing content, or disturbing commercial advertisements to users.

3. Information Storage and Protection

We adopt standardized and secure data storage methods to protect all user personal information. All user data is stored in secure server environments with complete security protection measures to prevent unauthorized access, leakage, tampering, loss, and abnormal use of user information.
We set up strict internal data access permissions. Only authorized operation and customer service personnel can access user information within the scope required by their job duties. All personnel who contact user information have signed strict confidentiality agreements, and any unauthorized access, disclosure, or use of user private information is prohibited.
We will retain user personal information only for the time necessary to complete service processing and meet normal operation needs. After the information is no longer needed for service support, order follow-up, and user after-sales protection, we will regularly and safely clean up redundant user data to reduce privacy exposure risks.
During the operation and maintenance of the platform, we will continuously upgrade data security protection technologies and management mechanisms to adapt to changing network security environments and fully protect the information security of every platform user.

4. Information Sharing Rules

We strictly restrict the sharing and transmission of user personal information. We will never sell, rent, or trade user personal information for commercial profit purposes. Without the explicit consent of users, we will not take the initiative to share user private information with any external third-party institutions or individuals.
Limited information sharing only occurs in necessary service links to ensure the normal completion of user orders and services. The only third-party parties involved include professional logistics service providers and after-sales service institutions cooperating with the platform. The shared information is limited to the minimum content required for delivery and after-sales processing, and no user sensitive private information will be excessively disclosed.
All cooperative third-party institutions have signed formal confidentiality and security agreements with us. They must abide by unified privacy protection standards, and can only use user information for designated service scenarios. Once the service is completed, they will no longer retain or use user related information.

5. User Rights and Control

All users have independent control rights over their personal information. Users can check, confirm, modify, and update their personal account information, delivery information, and shopping data at any time through the platform’s personal center interface, ensuring the authenticity and accuracy of personal information.
If users need to inquire about the usage status of their personal information, apply for information correction, or put forward data protection related demands, they can submit applications through the official contact channel of the platform. We will respond to user legitimate demands in a timely manner and complete relevant processing within a reasonable cycle.
Users can also choose to close irrelevant message reminders and adjust personal service preferences according to their own needs. We fully respect users’ independent choices on personal privacy and service experience, and will not force users to accept unnecessary information push and service settings.

6. User Information Security Reminders

Users shall also bear corresponding responsibility for the protection of their personal information. We recommend users properly keep their account login information and do not disclose their account passwords, order information, and personal private information to unfamiliar third parties to avoid personal information leakage and property risks caused by personal reasons.
If users find abnormal account login, abnormal information usage, or suspected privacy leakage problems during the use of the platform, they can contact us through the official contact channel in a timely manner. We will immediately launch information security inspection and take effective protective measures to protect user privacy and legitimate rights and interests.

7. Policy Update and Notification

We reserve the right to appropriately adjust and optimize the content of this Privacy Policy according to platform operation upgrades and service iteration needs. The updated policy content will be uniformly displayed on the platform page, and the official published content shall prevail.
We will notify users of important policy adjustments through platform page announcements. Users are advised to browse and check the latest privacy policy content regularly. Users’ continued browsing, registration, and shopping behavior on the platform will be deemed as recognition and acceptance of the updated privacy policy rules.

8. Contact Channel

If you have any questions, suggestions, or disputes about this Privacy Policy and our personal information processing rules, please contact us through the official Contact Us page of the platform. We will reply and communicate with you in a timely manner to solve your privacy related questions and demands.